| We're Growing
Central is happy to introduce the newest member of our alliance.
Jeff Kelch - Chicago
Jeff is an experienced business executive with the soul of a comic. His
accomplishments include creating, selling, and implementing training and
performance-marketing programs to businesses in the consumer packaged goods,
automotive, direct sales, and hospitality industries. Working with companies
from Fortune 100 Toyota to entrepreneurial start-ups, Jeff’s creative
approach has helped clients reach their full potential. He is well-versed
in various training methods and has the added benefit of applying these
methods as both a line executive and as a professional trainer. With his
sizzle and style, he has established long-term relationships built on trust
Throughout college, Jeff worked with a comedy/improvisation group. Caught
up in the comedy club boom of the 80s, Jeff became a stand-up comedian/impressionist.
Throughout his comedy career, Jeff worked at top comedy clubs such as The
Comedy Store, The Improv, and Catch A Rising Star. He has also toured and
was the opening act for performers like Sheena Easton, Laura Brannigan,
Rick Springfield, Chicago, The Monkees, and Eddie Murphy.
Over the last ten years, Jeff has been working in the Performance Marketing
and Training sector in sales, marketing, and management. He led the Midwest
sales efforts for Maritz, the billion dollar leader in the industry, working
with clients which include Abbott Labs and Motorola.
His passion for training and creativity have brought Jeff full circle as
he joins the team at Creativity Central. His creative business insights
combined with his stand-up communications skills inspire people to reawaken
their own creativity and flourish from the results.
Jeff’s skills and experience combined with Creativity Central’s
highly effective creativity and team-building training program have spurred
the launch of new strategic workshops focusing on Creativity In Sales.
These workshops will focus on inside sales, outside sales, telesales, sales
management and sales teamwork. This is a great way to motivate and inspire
your sales staff, improve your customer satisfaction, and retain your customers
long after the initial sale!
Next Right Answer (from a 3 year old's perspective)
I watched a three-year-old girl push an 18-year-old cat around
the living room. The child is full of energy, ideas and motivation.
The cat is not. The cat is large and immobile. The girl is slight
and in motion. The cat weighs more than half of what the girl
After watching her push this reclining cat around the living
room floor as if he were a living dust mop, I inquired, “Why are you pushing the cat around the floor?” The girl answered, “Because he’s too heavy to pick up.”
There is tremendous power in focus. There is strength in
defining the challenge. To Ella, the defined challenge was
not in picking up the heavy black cat but moving the animal
from point a
to points b,c,d and back to a.
Many of us, myself included, have abandoned certain challenges
as too difficult or, at least, of no interest any longer.
Not so for the child. For her it was clearly a matter of
method. The goal
was worthwhile to her and therefore worth another solution,
the Next Right Answer.
I have seen her lift herself off the floor and onto a windowsill (her balance beam) by using the window pulls as handholds and the windowsill as a toehold. Ella’s height is less than that of the windowsill.
I have seen her get the prized extra piece of candy after
brushing her teeth by solving the challenge of Grandma’s
saying, “No.” Ella
suggested we don’t tell Grandma.
I have seen her pry a toy away from another tot by explaining
that, “It’s broken and it needs to be fixed.” The
fixing invariably takes so long that the other child finds another
toy to play with.
I have seen her take a scrap of paper, fold it, put tape on it, scribble on the front and by this method send her mother hundreds of “greeting cards.” She has a pretend mailbox that never fails to deliver.
The cat is too heavy. Ella is not old enough for gymnastics.
The extra candy is forbidden. Someone else has her toy. She
cannot write. But she moves the cat, walks the balance beam,
eats the candy, gets the toy and corresponds regularly with
She knows, intuitively, something that the rest of us tend to lose sight of.
She simply has no doubt that there is a solution waiting. She always finds the
the Winner is...(Creativity Central Awards)
Creativity Central will hand over one genuine “What
If? Hat” to the reader who has the best answer—that
is, the answer we like best—to the following
Competition or collaboration? Which leads to the
most beneficial solutions and why?
Last Issue’s Question:
Having accepted that necessity is the mother of
invention, we wondered aloud: Who is the father?
Even though curiosity received the most votes,
we’re going with deejay-jr’s suggestion of play.
While we admit that the entries “boredom” and “dissatisfaction” were
quite interesting, in the end deejay-jr’s argument
was the most persuasive.
Deejay-jr’s submission included the synonyms for play
he found in Roget’s New Millenium Thesaurus:
amuse oneself, caper, carouse, carry on, cavort,
clown, cut capers, cut up, dally, dance, divert, divert,
entertain, entertain oneself, frisk, frolic, gambol, horse
around, idle away, joke, jump, kibitz, let go, let loose,
make merry, mess around, rejoice, revel, romp, show off,
skip, sport, toy, trifle.
It is easy to see how play unleashes imagination
and, as deejay-jr states, “allows each of us the ability
to see the world from our own childlike perspective—not
as in how things are, but how they may be.”
Congratulations, deejay-jr. Please let us know
where to send your prize.
Thanks also to everyone else who participated.