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The most creative answer for the top image wins a Creativity Central "What If" Hat. Submit your answer.

Thanks to the University of Queensland-Australia, for letting us use these cool images.

Creativity Central is happy to introduce the newest member of our alliance.

Jeff Kelch - Chicago

Jeff is an experienced business executive with the soul of a comic. His accomplishments include creating, selling, and implementing training and performance-marketing programs to businesses in the consumer packaged goods, automotive, direct sales, and hospitality industries. Working with companies from Fortune 100 Toyota to entrepreneurial start-ups, Jeff’s creative approach has helped clients reach their full potential. He is well-versed in various training methods and has the added benefit of applying these methods as both a line executive and as a professional trainer. With his sizzle and style, he has established long-term relationships built on trust and credibility.

Throughout college, Jeff worked with a comedy/improvisation group. Caught up in the comedy club boom of the 80s, Jeff became a stand-up comedian/impressionist. Throughout his comedy career, Jeff worked at top comedy clubs such as The Comedy Store, The Improv, and Catch A Rising Star. He has also toured and was the opening act for performers like Sheena Easton, Laura Brannigan, Rick Springfield, Chicago, The Monkees, and Eddie Murphy.
Over the last ten years, Jeff has been working in the Performance Marketing and Training sector in sales, marketing, and management. He led the Midwest sales efforts for Maritz, the billion dollar leader in the industry, working with clients which include Abbott Labs and Motorola.

His passion for training and creativity have brought Jeff full circle as he joins the team at Creativity Central. His creative business insights combined with his stand-up communications skills inspire people to reawaken their own creativity and flourish from the results.

Jeff’s skills and experience combined with Creativity Central’s highly effective creativity and team-building training program have spurred the launch of new strategic workshops focusing on Creativity In Sales. These workshops will focus on inside sales, outside sales, telesales, sales management and sales teamwork. This is a great way to motivate and inspire your sales staff, improve your customer satisfaction, and retain your customers long after the initial sale!

by Ed Holahan

I watched a three-year-old girl push an 18-year-old cat around the living room. The child is full of energy, ideas and motivation. The cat is not. The cat is large and immobile. The girl is slight and in motion. The cat weighs more than half of what the girl weighs.

After watching her push this reclining cat around the living room floor as if he were a living dust mop, I inquired, “Why are you pushing the cat around the floor?” The girl answered, “Because he’s too heavy to pick up.”

There is tremendous power in focus. There is strength in defining the challenge. To Ella, the defined challenge was not in picking up the heavy black cat but moving the animal from point a to points b,c,d and back to a.

Many of us, myself included, have abandoned certain challenges as too difficult or, at least, of no interest any longer. Not so for the child. For her it was clearly a matter of method. The goal was worthwhile to her and therefore worth another solution, the Next Right Answer.

I have seen her lift herself off the floor and onto a windowsill (her balance beam) by using the window pulls as handholds and the windowsill as a toehold. Ella’s height is less than that of the windowsill.

I have seen her get the prized extra piece of candy after brushing her teeth by solving the challenge of Grandma’s saying, “No.” Ella suggested we don’t tell Grandma.

I have seen her pry a toy away from another tot by explaining that, “It’s broken and it needs to be fixed.” The fixing invariably takes so long that the other child finds another toy to play with.

I have seen her take a scrap of paper, fold it, put tape on it, scribble on the front and by this method send her mother hundreds of “greeting cards.” She has a pretend mailbox that never fails to deliver.

The cat is too heavy. Ella is not old enough for gymnastics. The extra candy is forbidden. Someone else has her toy. She cannot write. But she moves the cat, walks the balance beam, eats the candy, gets the toy and corresponds regularly with her mom.

She knows, intuitively, something that the rest of us tend to lose sight of. She simply has no doubt that there is a solution waiting. She always finds the Next Right Answer.