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Product and Design and Innovation

How to sell your toy idea

If You Want Someone To Sell Your Idea For You....

We are independent, professional toy and game inventors who deal only with the mass market. In other words, the items we license would be found in a Target, ToysRUs, Wal-Mart, etc. We have no contacts in the field of education, fitness, gift, stationery, or specialty products.
Also, we no longer represent other people’s concepts, but, as of this writing, there are two groups in the Twin Cities who do, and can answer any questions you have. They are both honest and reliable.

Marra Design:
Mike and Lynn Marra
7007 Dakota Avenue
Chanhassen, MN 55317
Phone: 952-937-8141
Fax: 612-377-0865

Excel Development:
Andrew Berton and Adam Wolfe
1123 Mount Curve Avenue
Minneapolis, MN 55403

If You Want To Try Selling Your Idea On Your Own....

If you are not interested in, or cannot find outside representation, then we recommend that you take the following steps in regard to your idea:

1. Go to a store where like ideas or categories are marketed. Copy down the names of the manufacturers that you think might be good candidates for your concept.

2. Contact them, and ask who reviews new products, and/or what the procedure for showing a new product entails.

3. We cannot give you reliable advice on protecting your idea. We do very little patent work as toy inventors because it is a small, relationship-based industry, and we have been in it for a long time.

4. If your target company opts to look at your idea, they may have a disclosure or confidentiality agreement they want you to sign, or you may want to develop one of your own. In our opinion, a disclosure agreement should assure you that the company will keep your idea confidential, and, conversely, should assure the company that you really own the idea you are presenting to them.

5. If the company has interest in marketing your idea, there are many ways in which the sale or license could take place. At this point, you would definitely want to involve a professional advisor, most likely an attorney experienced in contract work.

Good luck! It is highly rewarding to see your product in the marketplace, but also remember that rejections do not mean your concept is bad. There is a lot of serendipity and plain old-fashioned luck involved in selling ideas. Hopefully, you will be in the right place at the right time!

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